MRK 2101 Principles of Marketing Management
3.0 Credit Hours
Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:
ECO 2180
Booklist for MRK 2101
Fall Term 2013 Schedule
| |
|
100 |
0197052 |
3.000 |
09:30:00.0000000 |
10:45:00.0000000 |
TTH |
|
|
OPEN |
| |
|
101 |
0197053 |
3.000 |
11:00:00.0000000 |
12:15:00.0000000 |
TTH |
|
|
OPEN |
| |
|
500 |
0197055 |
3.000 |
|
|
|
WWW |
|
CLOSED |
| |
|
501 |
0197056 |
3.000 |
|
|
|
WWW |
|
OPEN |
| |
|
502 |
0197057 |
3.000 |
|
|
|
WWW |
|
OPEN |
| |
|
EN7 |
0196329 |
3.000 |
17:30:00.0000000 |
18:45:00.0000000 |
TTH |
ELC |
|
OPEN |
| |
|
MNO |
0199333 |
3.000 |
20:30:00.0000000 |
21:45:00.0000000 |
TTH |
KHS |
Ruehle |
OPEN |
| |
|
N01 |
0197054 |
3.000 |
18:00:00.0000000 |
20:40:00.0000000 |
M |
|
|
OPEN |
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
| 0 |
Opt |
|
To Be Determined |
|
|
|
|
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.