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Fall Semester Schedule

MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Summer Term 2014 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0208592 3.0 12:00 PM 1:50 PM TTH Perri OPEN
  101 0208593 3.0 10:00 AM 11:50 AM TTH OPEN
  500 0208594 3.0 WWW - Knox OPEN
  501 0208595 3.0 WWW - Ruehle OPEN
  EV1 0208257 3.0 5:00 PM 6:50 PM MW ELC 110 Roberts OPEN
    Streamed from ELC
  HV1 0208437 3.0 5:00 PM 6:50 PM MW HHLC 115 Roberts OPEN
    Streamed from ELC
  M00 0208009 3.0 2:00 PM 3:50 PM MW CVA 106 OPEN
  PV1 0208838 3.0 5:00 PM 6:50 PM MW PCLC 110 Roberts OPEN
    Streamed from ELC
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.