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MRK 2101 Principles of Marketing Management
3.0 Credit Hours
Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180
Booklist for MRK 2101
Fall Term 2013 Schedule
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0197052 3.000 09:30:00.0000000 10:45:00.0000000 TTH    OPEN
  101 0197053 3.000 11:00:00.0000000 12:15:00.0000000 TTH    OPEN
  500 0197055 3.000 WWW    CLOSED
  501 0197056 3.000 WWW    OPEN
  502 0197057 3.000 WWW    OPEN
  EN7 0196329 3.000 17:30:00.0000000 18:45:00.0000000 TTH ELC    OPEN
  MNO 0199333 3.000 20:30:00.0000000 21:45:00.0000000 TTH KHS    Ruehle OPEN
  N01 0197054 3.000 18:00:00.0000000 20:40:00.0000000 M    OPEN
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.