Sinclair Community College

MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite: ECO 2180

Booklist for MRK 2101

Fall Term 2012 Schedule

	LAB	SEC	CALL	HRS	START	END	DAY	ROOM	INSTRUCTOR	STATUS
(* indicates prerequisite)						(updated hourly)
		335	0185585	3.000	13:00:00.0000000	13:50:00.0000000	MWF	3 145	Perri	OPEN
		338	0185586	3.000	11:00:00.0000000	12:15:00.0000000	TTH	3 222	Gronlund	OPEN
		343	0185587	3.000	17:30:00.0000000	18:45:00.0000000	MW	13 225	Dever	OPEN
		348	0185588	3.000	20:30:00.0000000	21:45:00.0000000	TTH	ELC		CNCL
		353	0185589	3.000	15:30:00.0000000	16:45:00.0000000	TTH	CVCC	Ruehle	OPEN
		366	0185590	3.000				WWW	Hurtado	OPEN
		367	0185591	3.000				WWW	Hurtado	OPEN
		368	0185592	3.000				WWW		CNCL

Section = 335
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 338
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 343
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 348
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 353
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 366
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 367
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10
Section = 368
REQD		AUTHOR	TITLE	ED	YEAR	NEW	USED
10567340	Req	PERREAULT	BASIC MARKETING CUSTOM	18	12	$134.76	$101.10

*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.