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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Fall Term 2012 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  335 0185585 3.0 1:00 PM 1:50 PM MWF 3 145 Perri OPEN
  338 0185586 3.0 11:00 AM 12:15 PM TTH 3 222 Gronlund OPEN
  343 0185587 3.0 5:30 PM 6:45 PM MW 13 225 Dever OPEN
  348 0185588 3.0 8:30 PM 9:45 PM TTH ELC CNCL
  353 0185589 3.0 3:30 PM 4:45 PM TTH CVCC Ruehle OPEN
  366 0185590 3.0 WWW Hurtado OPEN
  367 0185591 3.0 WWW Hurtado OPEN
  368 0185592 3.0 WWW CNCL
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.