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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Fall Term 2013 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0197052 3.0 9:30 AM 10:45 AM TTH 3 222 Stephens OPEN
  101 0197053 3.0 11:00 AM 12:15 PM TTH 3 222 Ruehle OPEN
  500 0197055 3.0 WWW Ruehle OPEN
  501 0197056 3.0 WWW Ruehle OPEN
  502 0197057 3.0 WWW CNCL
  EN7 0196329 3.0 5:30 PM 6:45 PM TTH ELC CNCL
  MNO 0199333 3.0 8:30 PM 9:45 PM TTH CVCC Ruehle CNCL
  N01 0197054 3.0 6:00 PM 8:40 PM M 5 312 Mann OPEN
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.