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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Spring Term 2013 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  334 0191418 3.0 9:30 AM 10:45 AM TTH 12 366 Hurtado CLOSED
  337 0191419 3.0 2:00 PM 3:15 PM TTH 5 121 Mann OPEN
  380 0191420 3.0 8:30 PM 9:45 PM TTH ELC CNCL
  383 0191421 3.0 8:30 PM 9:45 PM TTH CVCC Ruehle OPEN
  390 0191422 3.0 WWW Gronlund OPEN
  391 0191423 3.0 WWW CNCL
  392 0191424 3.0 WWW CNCL
  393 0191425 3.0 WWW Knox OPEN
  434 0192782 3.0 WWW Hurtado OPEN
    A TERM
    BDATE: 01/07/2013, WR: 01/11/13, WW: 02/18/13, EDATE: 03/01/2013
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.