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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Summer Term 2013 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  333 0194310 3.0 10:00 AM 11:50 AM TTH 9 302 Perri OPEN
  335 0195625 3.0 2:00 PM 3:10 PM MWF ELC CNCL
  337 0195560 3.0 8:30 PM 9:40 PM MTW CVCC Ruehle CNCL
  339 0194311 3.0 WWW Knox OPEN
  343 0194312 3.0 WWW Knox OPEN
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.