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MRK 2101 Principles of Marketing Management

3.0 Credit Hours

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisite:   ECO 2180

Fall Term 2014 Schedule
Booklist for MRK 2101
  LAB SEC CALL HRS START END DAY ROOM INSTRUCTOR STATUS
(* indicates prerequisite) (updated hourly)
  100 0213182 3.0 9:30 AM 10:40 AM TTH 10 334 Ruehle OPEN
  101 0213183 3.0 11:00 AM 12:15 PM TTH 9 322 Richardson OPEN
  500 0213185 3.0 WWW Ruehle CLOSED
  501 0213186 3.0 WWW Knox OPEN
  EV1 0210769 3.0 5:00 PM 6:15 PM MW ELC Mann OPEN
    Live Streaming from ELC
  EV2 0210770 3.0 12:30 PM 1:45 PM TTH ELC CNCL
    Live Streaming from ELC
  HV1 0211276 3.0 5:00 PM 6:15 PM MW HHLC Mann OPEN
    Live Streaming from ELC
  HV2 0211244 3.0 12:30 PM 1:45 PM TTH HHLC CNCL
    Live Streaming from ELC
  M00 0209933 3.0 8:00 AM 10:40 AM Sa CVA CNCL
  M01 0214287 3.0 9:00 AM 11:40 AM Sa CVA Ruehle OPEN
  N01 0213184 3.0 6:00 PM 8:40 PM M 4 011 Richardson CNCL
  PV1 0211929 3.0 5:00 PM 6:15 PM MW PCLC Mann OPEN
    Live Streaming from ELC
  PV2 0211898 3.0 12:30 PM 1:45 PM TTH PCLC CNCL
    Live Streaming from ELC
*Term designations represent when courses are typically offered. They are included for planning purposes only and subject to change. Refer to the current schedule for actual course offerings.