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MRK 2230 Social Media & Consumer Engagement

Facebook, Twitter, LinkedIn, Twitter, Instagram, Google+, Blogging. Marketers are using social media to boost brand awareness, promote their business, find leads, expand their customer base and build a community of on-line brand ambassadors. In this course, students will study the mindset and psychology of on-line customers/prospective customers, and gain hands-on experience applying these tools to solve real-world business problems.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: No

Prereqs: MRK 2135 

Outcomes

  • Describe the cultures of social media channels, and compare as well as contrast communication similarities and differences across the channels.
  • Summarize on-line motivational and behavioral theories and demonstrate communication approaches and techniques for managing an on-line community.
  • Apply copywriting and on-line communication skills to solve branding and on-line reputation problems.
  • Describe the social media channels, identify communication techniques, and generally accepted participation and engagement principles.

Credit Hours: 3

Classroom Hours: 3