MRK 2230 Social Media & Consumer Engagement
Facebook, Twitter, LinkedIn, Twitter, Instagram, Google+, Blogging. Marketers are using social media to boost brand awareness, promote their business, find leads, expand their customer base and build a community of on-line brand ambassadors. In this course, students will study the mindset and psychology of on-line customers/prospective customers, and gain hands-on experience applying these tools to solve real-world business problems.
Division: Business and Public Services
Repeatable Credit: No
Offered Online: No
Prereqs: MRK 2135
- Describe the cultures of social media channels, and compare as well as contrast communication similarities and differences across the channels.
- Summarize on-line motivational and behavioral theories and demonstrate communication approaches and techniques for managing an on-line community.
- Apply copywriting and on-line communication skills to solve branding and on-line reputation problems.
- Describe the social media channels, identify communication techniques, and generally accepted participation and engagement principles.
Credit Hours: 3
Classroom Hours: 3