Digital Marketing Analytics DMA.S.STC

Short-term Technical Certificate - 12 Credit Hours

Division: Business and Public Services
Department: Management

What is "Digital Marketing Analytics "?

The Digital Marketing Analytics Short-Term Certificate is designed to introduce, develop and reinforce basic digital marketing analytics skills and technical applications. Graduates learn how to monitor digital campaigns, collect metrics, and report findings using Google Analytics and other industry-relevant digital analysis applications. The ten-year occupational outlook for digital marketing specialists shows an anticipated 24% growth potential. All courses in this certificate can be applied to the Associate of Applied Science in Digital Marketing.

Program Outcomes

  • Identify and solve digital marketing problems using the appropriate social media channels, measurement systems and Google Analytics reporting tools.
  • Obtain industry-recognized certifications by achieving qualifying scores on national certification exams.
  • Describe, compare and contrast, and choose digital marketing analytics strategies and tools to evaluate a marketing campaign.
  • Explain relevant analytics theories, practices, and principles when measuring and evaluating digital marketing campaigns.

Transferability

None currently

Credentials

Students will have the opportunity to obtain the following industry certifications: Google Adwords, Hootsuite certification, Google Analytics Individual Qualification (IQ) Certification.

Curriculum

Course Title Credits
MRK 2135 Digital Marketing 3
MRK 2230 Social Media & Consumer Engagement 3
MRK 2250 Digital Marketing Analytics 3
(MRK 2100 OR MRK 2101) 3
- View the Master Syllabus - View the Course Schedule


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