Marketing

The Marketing department is responsible for the development and implementation of the college's marketing, advertising, social media, branding and brand awareness. This is accomplished by monitoring the design and implementation of all Sinclair publications, digital and related materials for internal and external distribution.

Standards ensure an accurate, high-quality, effective, comprehensive, complementary and consistent implementation of the college brand. This includes items like brochures, posters, websites, social media, and advertising.

Departments requiring any materials used to market the college or any of its departments, events or programs must contact the Marketing office for design approval before production and implementation. All materials, internal and external, must have the Sinclair identity, consistent message and present a good quality, first-class representation of the college.

Use of Logo

To maintain Sinclair’s quality brand, those needing to use the logo for flyers, posters, and brochures must check with Marketing. Outside organizations needing the logo for productions that are cooperative efforts with the college may receive a logo by visiting this logo usage page. The office monitors the logo usage and will place it on any approved publications.

Please allow plenty of time for approval and production as turn-around times and print production schedules can vary greatly project to project. All publications going off campus must be checked through the Marketing department.

What Marketing Does

We can assist with the conception and creation of the following types of projets:

• Planning of marketing & advertising campaigns for SEM programs
• Branded art templates (e.g. brochure, flyers, booklet, postcard, poster, powerpoint, program sheets, signage, etc.)
• Graphic design (e.g. logo sizing, swag, decals, displays, etc.)
• Web design (e.g. digital marketing, user experience, tracking data analysis, web graphics, etc.)
• External advertising (e.g. email banner art, mailers, etc.)
• Internal advertising (e.g. CastNet, calendar & news feed, etc.)
• Photography & Videography for external enrollment marketing
• Social media marketing

Projects Outside of Marketing

If you require the following services, please use the contact listed below. These services are not provided by the Marketing Department:

• Email Communications or text messages to students (request form)
• Internal Communications (The Buzz, College Calendar) (request form) 
• Student/College stories (request form)
• Media Releases or other media coverage, contact the President's Office - contact Cathy Petersen (catherine.petersen@sinclair.edu)
• Printed materials not produced by the Marketing Department (instructions)
• Business cards, envelopes, and stationary (request process)