The Logo Basics

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The Logo Basics

Primary Version
Secondary Version
Tertiary Versions
Parts of the Logo

Sinclair Colors

Official Colors
Additional Web Colors
Logo Color Variations

Variation and Identifying Art

Regional Locations
Programs and Departments
Web Sites and Systems
Student/Staff Uniform Insignias
College Seal

Usage on Marketing Collateral

Postcards
Table Covers
Apparel

The Sinclair logo is one of the most identifiable pieces of the Sinclair brand, and it should not be altered without approval, including recolors and additions of text or design elements.

Primary Version

The primary logo will be used as the preferred version, and has a horizontal and vertical configuration to be used based on available space. This version can include descriptors.

Sinclair primary logo horizontal

Sinclair primary logo vertical stacked

Secondary Version

Secondary logo versions will be used when the primary version is limited design, and will only be used when determined by Marketing. It has a horizontal and vertical configuration to be used based on available space. This version can also include descriptors.

Tertiary Versions

This version will be used sparingly, mostly as a page header. It will not include descriptors.

This version, to be used at Marketing’s discretion, will be used when the words "Community College" are not deemed to be necessary, or when "Community College" becomes too small to read.

Sinclair tertiary logo short vertical stacked

Parts of the Logo

The approved logos are single elements, and their parts should not be separated, rearranged or used as incorporations into other elements.

The parts of the logo are as follows:

Sinclair secondary logo parts

Mark: the circle with the “S”. The mark can be used for on-campus or novelty items at the discretion of Marketing
Wordmark: the text “Sinclair College”, “Sinclair Community College” or in one version, “Sinclair”
Descriptor: division or departments can be incorporated as part of the logo depending on the marketing collateral piece and space available, to be determined by Marketing

The Logo Basics

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The Logo Basics

Sinclair Fonts

Sinclair Colors

Placing the Logo

Variation and Identifying Art

Usage on Marketing Collateral