Division: Business and Public Services
Effective as of Fall 2021
Do you find yourself surfing social media sites for hours on end? Or, perhaps you find a website and think, 'I could build a better one'. If the answer is yes to either of these questions, consider Sinclair's Business Management/Digital Marketing degree. Professionals that work in these roles at their organizations are often well respected, well paid and play a vital role in helping businesses, governments, healthcare and educational institutions as well as non-profits generate new business opportunities. There is significant job growth in digital marketing careers. The Bureau of Labor Statistics estimates that the categories of Advertising and Promotions Managers, and Public Relations Specialists will increase by 12% through the year 2022.
Our team of award-winning professors has a wealth of industry experience, is recognized for its expertise, and has extensive contacts within the industry. We bring that industry experience to the classroom daily to provide students with hands-on experience and real world digital marketing challenges. There is never a dull moment in our classes! Learning is fun as we study the latest trends, technologies and digital marketing techniques.
Digital Marketing has a wide range of career options, which gives you flexibility to follow the career path that best fits your career goals. Potential career paths include account management, sales, online branding and video marketing, email marketing, search engine marketing, social media, website design and user experience. In order to develop your broad business background, you will take general education and traditional business courses. As a way to develop your digital marketing technical skills and stand out from the crowd, you'll take specialized courses including foundations of marketing, website development, principles of advertising, digital marketing, social media, consumer behavior, geographic information systems, and visual design processes.
This program may be right for you if:
According to a recent jobs survey from Adecco's Creative and Marketing Recruiting Division, "Inbound Marketing is on the rise" and many consumers are making their initial approach to a business using mobile media/smartphones, social media, social networks and search engines. Many marketing departments are not fully prepared to address this shift in consumer behavior. 82% of survey respondents indicated they don't have formal training in digital marketing and frequently learn on the job. Further, 60% of respondents think their company's digital marketing is ineffective. There is a significant need for a formalized education program in the digital marketing space. Employers are actively searching for candidates that have formalized education and experience in digital marketing. Within the digital marketing space, there are multiple career paths that a student can pursue. If a student has a passion for social media, there are positions available as a social media manager, social media project leader, social media designer, interactive content specialist and customer engagement manager. If a student is interested in broader aspects of digital marketing including website development, search engine optimization and measurement, there are many career options. Potential career paths could include coordinator, specialist, manager and even director roles in e-commerce, new media, website marketing, search engine optimization, web analytics, digital media, online marketing, paid search, and digital optimization. Digital Marketing is an exciting career path with a wide assortment of career options from which to choose.
There are no licensure or certifications for this program. This program is designed primarily to be a career program.
|ACC 1100 (Small Business Accounting) OR ACC 1210 (Introduction to Financial Accounting)||3|
|BIS 1120||Introduction to Software Applications||3|
|CIS 1350||Web Site Development with HTML & CSS||3|
|ENG 1101||English Composition I||3|
|ENG 1131||Business Writing||3|
|LAW 1101||Business Law||3|
|MAN 1107||Foundations of Business||3|
|MAN 2150||Management & Organizational Behavior||3|
|MAN 2155||Management Information Systems||3|
|MAN 2270||Management Internship||3|
|MAT 1120 (Business Mathematics) OR Ohio Transfer 36: Mathematics Elective||3|
|MRK 2102||Principles of Advertising||3|
|MRK 2135||Digital Marketing||3|
|MRK 2230||Social Media & Consumer Engagement||3|
|MRK 2236||Consumer Behavior||3|
|Ohio Transfer 36: Arts & Humanities Elective||3|
|VIS 1140||Design Processes||4|
|COM 2206 (Interpersonal Communication) OR COM 2225 (Small Group Communication)COM 2225 (Small Group Communication) OR COM 2286 (Public Relations Principles)||3|
|GEO 1107 (Introduction to Geographic Information Systems (GIS)) OR MRK 2250 (Digital Marketing Analytics)MRK 2250 (Digital Marketing Analytics) OR BIS 1600 (Data Management & Visualization)||3 - 4|
|MRK 2100 (Foundations of Marketing) OR MRK 2101 (Principles of Marketing Management)||3|
|ECO 2180 (Principles of Microeconomics)||3|
This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a specialized accreditation recognized by the Council on Higher Education Accreditation (CHEA).