Digital Marketing Communications MRK.S.CRT

One-year Technical Certificate - 33 Credit Hours

Division: Business and Public Services
Department: Marketing
Effective as of Fall 2022

Are you currently working in business, but wish to move into digital marketing? Or perhaps you are just starting in your career and wish to work in a creative role in marketing? If the answer is yes to either of these questions, consider Sinclair’s Digital Marketing Communications certificate. Professionals that work in these roles at their organizations are often well respected, well paid and play a vital role in helping businesses, governments, healthcare and educational institutions as well as non-profits generate new business opportunities. There is significant job growth in digital marketing careers. The Bureau of Labor Statistics estimates that the categories of Advertising and Promotions Managers, and Public Relations Specialists will increase by 12% through the year 2022.

Our team of award-winning professors has a wealth of industry experience, is recognized for its expertise, and has extensive contacts within the industry. We bring that industry experience to the classroom daily to provide students with hands-on experience and real world digital marketing challenges. There is never a dull moment in our classes! Learning is fun as we study the latest trends, technologies and digital marketing techniques.

Digital Marketing has a wide range of career options, which gives you flexibility to follow the career path that best fits your career goals. Potential career paths include account management, sales, online branding and video marketing, email marketing, social media, and advertising. As a way to develop your digital marketing creative skills and stand out from the crowd, you’ll take specialized courses including principles of advertising, digital marketing, social media, and geographic information systems.

This program may be right for you if:

• You thrive in fast-paced work environments.
• You relish the opportunity to work on projects that require creativity and outside-the-box thinking.
• You enjoy working in a career where every day is a different set of tasks and projects.
• You look for ways to learn and use the latest technologies.
• You like working with people as well as independently.

What is the program about?

Digital Marketing professionals are essential in helping businesses and organizations establish and cultivate a strong Internet presence. Students will develop a basic understanding of critical components of a digital marketing campaign such as marketing technologies, advertising and public relations, sales fundamentals and lead generation, customer engagement and social media, as well as marketing segmentation tools including geographic information systems. Students will have the opportunity to learn new media theories and marketing approaches while gaining hands on experience with digital marketing tools.

Program Outcomes

• Explain relevant theories, practices, and principles when designing and developing works of digital media.
• Describe, compare and contrast, and choose basic digital marketing strategies for a marketing campaign.
• Use on-line communication techniques and copywriting skills to communicate with others in mass, interpersonal, and small group on-line communication situations.

Career Opportunities

Digital marketing specialists have opportunities for marketing communications, technical and management positions at all levels of virtually every type of business including small and medium-sized businesses, advertising agencies, global corporations, non-profit organizations and even government agencies.

Credentials

There are no licensure or certification requirements for which this program will prepare students.