Digital Marketing Technologies MRKTEC.S.CRT

One-year Technical Certificate - 31 Credit Hours

Division: Business and Public Services
Department: Marketing
Effective as of Fall 2017

Are you currently working in information technology, but wish to move into a digital marketing role? Or perhaps you are just starting in your career and wish to work in a technical role in marketing? If the answer is yes to either of these questions, consider Sinclair’s Digital Marketing Technologies certificate. Professionals that work in these roles at their organizations are often well respected, well paid and play a vital role in helping businesses, governments, healthcare and educational institutions as well as non-profits generate new business opportunities. There is significant job growth in digital marketing careers. The Bureau of Labor Statistics estimates that the categories of Advertising and Promotions Managers, and Public Relations Specialists will increase by 12% through the year 2022.

Our team of award-winning professors has a wealth of industry experience, is recognized for its expertise, and has extensive contacts within the industry. We bring that industry experience to the classroom daily to provide students with hands-on experience and real world digital marketing challenges. There is never a dull moment in our classes! Learning is fun as we study the latest trends, technologies and digital marketing techniques.

Digital Marketing has a wide range of career options, which gives you flexibility to follow the career path that best fits your career goals. Potential career paths include account management, online branding and video marketing, search engine strategy and search engine optimization, email marketing, social media, website design and user experience. As a way to develop your digital marketing creative skills and stand out from the crowd, you’ll take specialized courses including website development, principles of advertising, digital marketing, social media and consumer behavior.

This program may be right for you if:

• You thrive in fast-paced work environments.
• You relish the opportunity to work on projects that require creativity and outside-the-box thinking.
• You enjoy working in a career where every day is a different set of tasks and projects.
• You look for ways to learn and use the latest technologies.
• You like working with people as well as independently.

What is the program about?

The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship.

Program Outcomes

• Use on-line communication techniques and copywriting skills to communicate with others in digital media platforms.
• Describe, compare and contrast, and choose basic digital marketing strategies for a marketing campaign.
• Explain relevant theories, practices, and principles when designing and developing works of digital media.
• Find, interpret, explain, use and create images and visual media in order to analyze the contextual, cultural, ethical, aesthetic, intellectual and technical components involved in the production and use of visual materials.

Career Opportunities

Students completing this certificate may obtain an entry level position in digital marketing with state and/or local government, small, medium or large sized businesses, and non-profit organizations.

Credentials

This certificate does not correspond to any technology certifications.