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COIL Profile: Charles Richardson

Charles Richardson

Name and Email Address:
Charles V. Richardson
Charles.richards3303@sinclair.edu

Institution: Sinclair Community College
Marketing & Management

Course/Courses you seek to Partner: Principles of Marketing

Semester you hope to offer COIL Course: Fall 2020 or Spring 2021

Class Size: 15-20

Discipline or country with whom you prefer to partner: Business/No country preference

Potential Project Idea: A project centered on the global product expansion process.  U.S. students will develop a launch plan for a U.S. product currently not sold in the COIL partner’s country and the COIL partner’s students for the U.S. market. Each group will serve as their country’s expert.  Students will analyze the marketing environment, develop a SWOT analysis, develop a marketing research survey, and develop a 4 P/marketing mix strategy for the launch.

Motivation for COIL:Travelling to Taiwan in 2017 gave me a new perspective on the world.  I experienced a culture that was as proud of their country as I am being from the United States. I want students to experience the world outside of Dayton, Ohio, and the United States. I want expose students to different cultures and business perspectives.