Marketing Instruction

Digital Media has disrupted many of the traditional areas of business management. This program provides a broad-based study of digital marketing strategies including customer engagement and consumer behavior, social media, online reputation management, inbound marketing, advertising and branding, graphic design, and website development. Students will have the opportunity to learn new media theories, online consumer psychology and marketing approaches while developing hands on experience with digital marketing tools and techniques. All students will produce a portfolio of their digital marketing projects and benefit from an internship in the digital marketing field. This degree program contains one or more embedded certificates which will be automatically awarded when the certificate requirements are completed. If you do not want to receive the embedded certificate(s), please notify Registration and Student Records at studentrecords@sinclair.edu. View Full Program Details

Digital Marketing professionals are essential in helping businesses and organizations establish and cultivate a strong Internet presence. Students will develop a basic understanding of critical components of a digital marketing campaign such as marketing technologies, advertising and public relations, sales fundamentals and lead generation, customer engagement and social media, as well as marketing segmentation tools including geographic information systems. Students will have the opportunity to learn new media theories and marketing approaches while gaining hands on experience with digital marketing tools. View Full Program Details

The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship. View Full Program Details

The Digital Marketing Analytics Short-Term Certificate is designed to introduce, develop and reinforce basic digital marketing analytics skills and technical applications. Graduates learn how to monitor digital campaigns, collect metrics, and report findings using Google Analytics and other industry-relevant digital analysis applications. The ten-year occupational outlook for digital marketing specialists shows an anticipated 24% growth potential. All courses in this certificate can be applied to the Associate of Applied Science in Digital Marketing. View Full Program Details