Current Campaign & Recruitment Support

The Current Campaign & Recruitment Support section provides the latest resources, messaging, and guidelines for supporting Sinclair’s active marketing campaigns and recruitment initiatives. This section is updated regularly to reflect ongoing campaigns, ensuring that all departments and staff can access relevant materials to promote Sinclair’s programs and values cohesively.

Key Campaigns and Initiatives

Sinclair’s marketing team develops targeted campaigns to engage prospective students, highlight Sinclair’s unique offerings, and support institutional goals. Current campaigns may focus on:

Enrollment and Application Drives: Encouraging new applicants and guiding them through the enrollment process.
Certificate and Program Promotions: Highlighting specific programs, especially those eligible for financial support, flexible scheduling, or online formats.
Student Success Stories: Showcasing achievements of current students and alumni to inspire prospective students and reinforce Sinclair’s impact.

Each campaign includes approved taglines, messaging themes, and visual elements to create a unified voice across all marketing materials.

Available Resources for Campaign Support

For each active campaign, Sinclair staff and departments have access to the following resources:

Messaging Guides: Concise messaging documents that outline key talking points, themes, and suggested language for emails, social posts, and event announcements. These ensure consistency in the tone, style, and message across Sinclair’s channels.
Graphics and Visual Assets: Ready-to-use graphics, banners, and visual elements designed for social media, website, email, and print materials. These assets adhere to Sinclair’s brand standards and are optimized for different platforms.
Social Media Toolkit: A toolkit with sample posts, hashtags, and imagery to help Sinclair departments share campaign messages on their own social channels. This ensures brand cohesion and maximizes outreach.

How to Use Campaign Resources

Access Campaign Materials: Locate and download campaign resources from the Current Campaigns folder in the Marketing Resource Library or reach out to the marketing team for assistance.
Customize Responsibly: While templates are provided, make only minimal adjustments to personalize for your department. Use the provided taglines, messaging, and graphics to maintain the campaign’s unified message.
Contact Marketing for Custom Requests: If your department needs specific resources tailored to a unique event or group within the campaign, please contact the Marketing Department with as much advance notice as possible.

Recruitment Support

Recruitment support materials are designed to equip departments with tools for connecting with prospective students:

Recruitment Brochures and Flyers: Download customizable brochures and flyers from the Template Store, available for specific programs and departments.
Email Templates: Pre-written email templates for outreach, featuring approved language that speaks to Sinclair’s values and offerings.
Talking Points for Events: Staff attending recruitment events can access an up-to-date list of talking points that highlight Sinclair’s unique programs, scholarships, and career pathways.

Staying Updated

Our marketing team updates this section regularly with the latest campaign details. Please check back periodically to access fresh materials and resources, ensuring that all communications remain relevant and aligned with Sinclair’s goals. For questions or specific resource requests, reach out to our marketing team for assistance.