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COM 2286 Public Relations Principles

Theories, principles and skills of public relations in organizations and in society, integrating organizational communication and management practices.

Division: Liberal Arts, Communication and Social Sciences
Department: Communication
Repeatable Credit: No
Offered Online: Yes

Prereqs: NONE  


  • Define and describe public relations as a communication function of organizations.
  • Describe the historical evolution of public relations.
  • Demonstrate understanding of the public relations process and the interactions among environmental, organizational, communication, and target audience subsystems.
  • Demonstrate understanding of the legal, ethical, and moral considerations inherent in public relations

Credit Hours: 3

Classroom Hours: 3