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MRK 2220 Small Business Marketing

This course explores the marketing strategy and planning process. Special emphasis is given to analyzing marketing techniques used by innovative entrepreneurs. Students will work collaboratively to develop a marketing plan for a start-up or existing business.

Division: Business and Public Services
Department: Marketing
Repeatable Credit: No
Offered Online: Yes

Prereqs: NONE  


  • Apply basic terminology and concepts used in the marketing strategy and planning process.
  • Conduct a market analysis to identify pertinent issues in each of the marketing environments.
  • Use the marketing planning process to develop and present effective marketing tactics, strategies, and plans.

Credit Hours: 3

Classroom Hours: 3