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MRK 2225 Sales Fundamentals

Along with exploring potential career opportunities, this course introduces students to the approaches and philosophies used by successful sales professionals. Topics such as identifying and communicating with prospects, identifying needs, matching presentation styles to the situation, handling objections, closing techniques and long-term relationship building strategies will be explored.

Division: Business and Public Services
Department: Management
Repeatable Credit: No
Offered Online: No

Prereqs: NONE  


  • Apply basic terminology and concepts used in personal selling.
  • Develop appropriate recommendations for personal, territory and employee sales management situations.
  • Create a sales presentation that is appropriately tailored to the situation and demonstrates each stage of the sales process.

Credit Hours: 3

Classroom Hours: 3