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VIS 2110 Design Principles

Development of an identity system, visual language, stationery system and identity manual. Exploration of advanced elements and principles of design; introduction to symbology. Two classroom, four lab hours per week.

Division: Liberal Arts, Communication and Social Sciences
Department: Design
Repeatable Credit: No
Offered Online: Yes

Prereqs: VIS 1110 AND VIS 1208 AND VIS 1250 AND VIS 1218 


  • Develop a corporate identity system using symbology, visual language (color, typography, and pattern), and stationery (letterhead, business card, and envelope).
  • Design a corporate identity standards manual.
  • Create ephemera and collateral material using a corporate ID system.

Credit Hours: 4

Classroom Hours: 2
Lab Hours: 4